If you look back at the business scenario prevailing even a decade back, you will see that nothing much had changed since the time of the Industrial Revolution. While organisations had witnessed growth and development, the way of doing business had remained stagnant over the ages. The same old manual methods and the same old mentalities ruled the roost with most operational aspects being a long and tedious affair.
However, with technological advancements in various fields growing at a fast clip over the last decade or so businesses found that there was tremendous gain in adapting to the fast changing environment. It became much easier to increase sales and conversions quickly and streamline efficiencies at a vastly reduced cost. Smart phones that were more of a gaming tool than anything else began to be used for remote communication between businesses and clients. Social media seen as a way to “keep in touch” took over as a primary marketing technique. This upheaval has taken businesses to the next level and today, the trade and commerce sector has come to rely heavily on technological advancements to move forward.
What then has been some of the primary benefits of technological advancements on the business world and how as a business owner do you stand to gain from it?
- Mobile Solutions – The smart phone and its exponential growth in usage has probably been the greatest impact of technology on the business sector. Google has even introduced algorithms that give additional value to websites that have made mobile web browsing easy. If you have not switched yet to a website that is equally clear and user-friendly on any Internet enabled device like desktops, laptops, tablets or smart phones, regardless of the screen size, you are missing out on business opportunities. Get a web development company in Australia or wherever you are located to create a responsive website for you.
Everything from sales enablement to customer service to preparation of invoices can now be done at the click of a button from any remote location. You need not be tied down to your office desk. For your customers, they can communicate with your business round the clock, browse products and services and make purchases and payments. With optimised mobile solutions you can grow your business manifold within a very short period.
- Data Analytics – The modern business environment is one of extreme competitiveness and only if you precisely understand customer needs will you be able to get ahead of the field. Helping you in this regard is data analytics – advanced tools that monitor and analyse every aspect of client behaviour. You can segment your clients by demographics, how long they stay on the website, products and services that they browse and the type of browser they are using. Based on this data you can modify your marketing strategies, know which segment of the population to focus on and any product modification that need to be carried out to satisfy your clients.
Marketing campaigns too are based on this data. For instance an SEO company in Melbourne can create digital marketing campaigns that exclusively target the local population as per their requirements based on data analytics. You therefore get higher returns on your marketing spend.
- Cloud Computing – This will allow you to move your data to third party servers thereby enabling you to avoid heavy investments on expensive hardware and software. Through Internet connectivity, you and your staff can access the data round the clock from any location. Further, your data and records are safe without the fear of any downtime or system crashes. It is affordable too as you pay only for storage used and can seamlessly use more or less of space as required.
Technological advancement in businesses is a constantly improving and flexible process. Take full advantage of it to optimise your business operations.